Crafting the Official Battery Identity for Motochimp by Vanda Electrics

• Client: Vanda Electrics (Singapore)
• Product: Motochimp Electric Bike (Battery Power Unit)
• Scope: Product Logo Design, Power Unit Mark & Industrial Graphic Direction

Energizing International EV Design

When Vanda Electrics, Singapore’s pioneering electric mobility company behind world-class EV innovations, needed a dedicated visual mark for the battery powering the Motochimp electric bike, they required a design that matched the vehicle’s distinct, futuristic identity. The Motochimp is world-renowned for its compact, playful, and ultra-modern rectangular aesthetic. As the heart of the bike, the battery needed an identity that felt integrated, high-tech, and instantly recognizable.

The Design Concept: Clean Lines & High-Voltage Aesthetics

Designing a mark for an industrial power component requires balancing brand recognition, modern aesthetics, and hardware integration.

Our creative direction focused on three key pillars:

• Minimalist Precision: Sharp, geometric line art and clean typography that align perfectly with modern EV industrial architecture.
• Symbolic Energy: A visual mark that subtly communicates power, electrical current, and forward movement without cluttering the compact hardware surface.
• Tactile Versatility: Crafted specifically to translate effortlessly across physical mediums—whether laser-engraved onto metal enclosures, screen-printed on durable battery casings, or rendered in digital interfaces.

Bridging Graphic Identity & Hardware

At Iconic DBS, we approach identity design with the final medium in mind. Designing for hardware isn’t the same as designing a standard flat logo. Every angle, line weight, and proportion was calculated to ensure the battery mark enhanced the Motochimp’s sleek overall aesthetic, giving the power unit its own distinct “stamp of performance.”

A Global Design Collaboration

Collaborating with Vanda Electrics on a globally recognized product like Motochimp reinforces our agency’s core belief: DESIGN defines the brand. We are proud to bring high-level visual strategy from Myanmar to international tech and mobility leaders.

Looking for High-Impact Product or Brand Identity Design?

Whether launching an innovative tech product, an EV component, or building an international brand, Iconic DBS brings world-class visual strategy to every project.